When COVID-19 closed down offices and events worldwide, Sigfox, an international IoT (Internet of Things) provider, was forced to take its major global IoT event virtual.
Looking to redefine what such events could deliver, and realising that a conventional webinar wouldn’t do, Sigfox turned to Twogether.
The resulting immersive experiential platform maintained Sigfox's reputation for delivering outstanding events, and delivered remarkable results in the process.
When Sigfox needed to reinvent its unique flagship event for the virtual realm – no small matter for something regarded as the must attend IoT occasion for global industry leaders, businesses, partners and network owners – it posed several significant challenges.
Sales teams and stakeholders were hesitant because they didn’t see how digitising the event would engage prospects or generate sales. There was no guarantee of exposure, footfall, or profit for key speakers and sponsors.
Partners also wanted Sigfox to offer a solution that connected participants in key talks, and networking opportunities. And to top it all off, the event needed to scale globally across diverse industries.
It was clear a special approach was needed to create a truly bespoke experience and reposition Sigfox as the ‘connector’ brand. To do that, we designed a multi-spatial, 360-degree immersive environment that mimicked the physical event and pushed engagement, attendance, and sales through the roof.
2021
Best use of live, digital and/or hybrid events marketing
