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The world has changed.
So has the decision-making.
1 min read
After three years of global tumult and tipping-point complexity, B2B decision-makers are not the same as they were. This report brings to life six new decision-makers – and explores the dynamics in play for marketers who want to reach them.
Tech marketers: Three steps to ignite growth
2 min read
Alex Norbury explains how to get started on creating durable growth in the face of economic adversity. Tech. One of the most exciting sectors to work in. But, as most B2B industries see marketing budgets increase, tech finds itself at a standstill....
129 | Mastering marketing impact: Creativity, alignment and AI
27 min listen
Uncover the keys to driving impact in a tech-driven world. In this episode of the Tech Marketing Podcast, Jon Busby and Minaz Tejani continue their chat with Cat Dutton, VP of Global Growth Marketing at Pegasystems. The conversation explores how to...
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27 min listen
129 | Mastering marketing impact: Creativity, alignment and AI
Uncover the keys to driving impact in a tech-driven world. In this episode of the Tech Marketing...
22 min listen
128 | Growth Marketing: Where ABM and Demand meet
What happens when you perfectly blend ABM and Demand strategies? Growth. Cat Dutton, VP of Global...
2 min read
Tech marketers: Three steps to ignite growth
Alex Norbury explains how to get started on creating durable growth in the face of economic...
48 min listen
127 | Five-steps for leveraging first-party data
Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale,...
24 min listen
126 | Bridging sales, psychology, and MarTech efficacy
The evolution of MarTech, sales and marketing alignment, effective marketing metrics... this...
47 min listen
125 | Scaling the partnership pyramid with ops, product, sales and marketing
Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we...
47 min listen
124 | Unearthing the gold mine of B2B data
Transforming your marketing approach to customer insights and targeting. For the latest episode of...
47 min listen
123 | The tech titans' partnership that saved rhinos
How a unique partnership saved rhinos and revolutionised perimeter security. This week on The Tech...
4 min read
Creativity and connectivity: Why your brand strategy is crucial to your marketing goals
Alex Norbury, Group Managing Director, shares his thoughts about the importance of a strong brand...
47 min listen
122 | Mastering stakeholder alignment in the channel
From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by Karen...
42 min listen
Thought leadership & AI power: Harnessing content in B2B
Bill Zengel dives into the wild ride B2B marketing has been on over the past year. From increasing...
38 min listen
A spin-off success: Brand storytelling that boosts demand
A legacy to last another 100 years... In this inspiring episode, you’ll hear from Kate Rodgers,...
38 min listen
Reinventing Xerox: Transformation, talent, and tech
How does a legacy giant reinvent itself for the modern age? Buckle up, because this episode is a...
30 min listen
Evidenza: The future of AI-driven market research
Have you heard the Evidenza hype? In this exclusive episode, Peter Weinberg, former LinkedIn B2B...
53 min listen
CFO and CCO unite: Driving growth through collaboration
Ready to uncover the secrets behind organisational transformation? Join us for an exciting episode...
23 min listen
Marketing accountability: The framework for board buy-in
Bet you never thought a golfing analogy could transform your marketing strategy! Jonathan Knowles,...
40 min listen
Embracing change: AI's impact on business transformation
A seamless integration of AI in one of the most high-pressure industries. Linda Brunner, SVP, IT...
47 min listen
121 | Leading the charge: how vendors can equip partners for Gen AI
How generative AI is redefining partner strategies. This week, on The Tech Marketing Podcast, Jon...
50 min listen
120 | Customer-centric marketing: Being distinctive in B2B Tech
How can being meaningfully different establish a brand’s presence in a competitive industry? This...
3 min read
Cannes wrap up: A B2B Marketer's Perspective
This year's Cannes Festival of Creativity surfaced two essential questions for B2B Marketers. 1....
3 min read
Build programmes that foster dynamic, more engaged partnerships
It’s critical to the continued success of your partner relationships to keep them fresh and...
25 min listen
119 | Navigating the crossroads of creativity and customer insight in ABM
Listen in for some award-winning ABM insights straight to your ears! The wonderful Nickie McDade,...
48 min listen
118 | Strategic partnering for optimal ROI
Maximise growth by prioritising alignment, visibility and connection with your partnerships. On...
37 min listen
117 | Is it time to incentivise field marketers?
Incentivising field marketers... The next evolution of marketing? This week on the podcast, we're...
1 min read
Engaging the modern B2B decision-maker
Capture the attention of B2B Decision-Makers. Based on our recent research in collaboration with...
3 min read
AI in B2B Marketing: Take it to the next level with data
If you follow our insights, you’ll have seen and heard the opinions, advice and recommendations...
64 min listen
116 | Boost GTM success with partner-integrated product marketing
How to get partners to become ambassadors for your product? Join this week's podcast alongside...
5 min read
Shifting mindsets: Lenovo's partner education strategy for growth
Partner education is central to vendor success. And with the right approach, you can get partners...
40 min listen
115 | Data-driven strategies to maximize your marketing budget
How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director...
34 min listen
114 | Building high growth partnerships
Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing...
3 min read
Fuelling growth through stronger partnerships
As a technology vendor, your channel partners are pivotal to driving revenue and growth. But are...
52 min listen
113 | Creating brand affinity with trust signals
If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby...
4 min read
The Crucial "S" in ESG and the role of technology
Environmental, Social and Governance (ESG) goals are an increasingly pressing concern for business...
1 min read
Complexity, Confidence, Consensus.
The New DNA in Modern Decision-Making. After three years of global tumult and tipping-point...
56 min listen
112 | Build trust with the C-Suite by speaking their language
"Talk less about Marketing." Yes, you heard that right. It's time we as marketers stop telling...
2 min read
Inspiring Inclusion on International Women's Day
The International Women’s Day campaign this year celebrates diversity and empowerment. It focuses...
51 min listen
111 | Leveraging data to boost your channel strategy
Drive change; own your data challenges. This week brings a special episode as we're joined by two...
46 min listen
110 | What Sales leadership really want from marketing
Well, what they don't want is just a 'yes' person. This week, we're joined on the podcast by...
42 min listen
109 | From CPG to B2B: Exploring the modern marketing landscape
"Constraint creates Innovation." Siew Ting Foo, Global Head of Brand and Insights at HP. CMOs,...
49 min listen
108 | Nailing marketing effectiveness in 2024
Identify the opportunities to improve your marketing effectiveness. This episode sees James...
43 min listen
107 | Sustainability in media services
Are you applying a sustainable mindset to your media practices? If not, the time to start is most...
68 min listen
106 | Applying AI: Practical insights from a Tech Marketer
Warning: this podcast contains some seriously interesting stuff. Following on from last week, we're...
62 min listen
105 | Fear and Optimism: Charting your course to generative AI
Generative AI is here to stay. So how can B2B marketers harness the opportunity at hand? This week...
30 min listen
104 | Award-winning channel marketing: Lenovo's partner-first strategy
Tune in to Lenovo's award-winning channel campaign 'Broaden your Horizons'. The amazing Wilhelm...
1 min read
Celebrating Trans Awareness Week
It's Trans Awareness Week. A time to raise the visibility of trans people, and show support for...
48 min listen
103 | The ABM evolution: MarTech's past, present, and future
AI, ABM and the future of marketing, there's not much we don't touch on in this episode! We're...
52 min listen
102 | Fostering a creative culture in Tech
For too long B2B has been missing its spark. It's time to change the narrative around creativity in...
40 min listen
101 | Challenging Marketing Metrics: Break free from short-term metrics
Marketing leaders know it, yet can’t help but rely on them. For years, short-term metrics have...
1 min read
Be first to the party: A guide to your first-party data strategy
Having a first-party data strategy is no longer a nice-to-have for B2B marketers. It's an...
19 min listen
100 | Striking gold: Your guide to a successful awards season
Ever wondered how to spot a real gem of a campaign? Is there always an 'AHA' moment? What are...
3 min read
Why you should invest more in marketing during economic uncertainty
B2B brands have felt the enormous pressure of the recent economic downturn. But marketers remain...
4 min read
How to convince your CFO of creative cruciality
Creativity in B2B is on a downwards trending trajectory. In fact 77% of B2B Ads generate NO sales....
43 min listen
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment
Sales and Marketing Accelerating Revenue together. Now that's SMART. This week we're joined by...
35 min listen
86 | No mo CMO. What really happens when you align with Sales.
Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your...
24 min listen
94 | How marketers can build stronger relationships with CFOs and CEOs
How can CMOs go beyond demand generation and help drive business strategy? What do they need to...
19 min listen
92 | High-impact demand strategy: Changing mindsets for incredible results
Buckle up for another fabulous episode from this Master of B2B Marketing. Introducing Nghia Karoll,...
19 min listen
98 | Navigating AI: 3 compasses for success
Introducing a framework to guide your AI success. Today is an extra special episode. We're...
4 min read
The value of attention: How are metric driven CMOs measuring success?
The media industry continues to make conscious efforts to move away from clicks as the sole measure...
4 min read
Responsbile AI: Artificial Intelligence at LinkedIn's Agency Inspire Event
Artificial Intelligence. It's the word on everyone's lips. With endless opportunities and...
19 min listen
90 | Caution and curiosity: how to handle AI in financial services
With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech...
37 min listen
91 | B2B purchasing is being revolutionised. Marketing is front and centre.
B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and,...
3 min read
AI Compasses: Navigate AI in your B2B Marketing
In this blog, we introduce the AI Compasses, a framework we have developed to help our B2B...
53 min listen
97 | The impact of converging tech: Ethics, understanding and strategy
This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The...
37 min listen
93 | The art & science of marketing. Insights from a data-driven leader.
The best marketing is creative but deeply analytical. It speaks to known pains and challenges but...
49 min listen
88 | Data, people, brand: 3 steers for innovation in turbulent times
A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies...
27 min listen
96 | Unlocking growth in B2B: Navigating all-weather marketing and creative success
For those who couldn't join our event with the LinkedIn B2B Institute last month, you're in for a...
36 min listen
87 | The power sits with marketing. Time to get the glory.
Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping...
25 min listen
89 | SaaS at the Superbowl: has B2B creativity finally made the grade?
When was the last time a B2B ad called for an amphitheatre, a swimming pool and A-list green room...
3 min read
Demand: The Generation Game
Let’s be honest. Of all the common sales and marketing tropes, automotive analogies are surely...
49 min listen
95 | Sustainable marketing practices for business leaders
Introducing Dr Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this...
1 min read
The secret to a magnetic nurture program
Why do so many B2B nurture programs fail? We know that the companies that succeed at lead nurturing...
56 min listen
85 | How will the successful marketer harness AI?
Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be...
1 min read
LGBTQIA+ experiences: trans people in tech
It’s Pride Month. It’s a celebration, it’s a protest, but, most importantly, it’s a good...
50 min listen
84 | How can CMOs extract maximum value from their data
Ever wished that you had the opportunity to hear what a CDO really wants from your marketing? Well...
6 min read
What does it actually mean to be innovative in B2B tech?
For CMOs who want to innovate more – and innovate better – where do you start? With a problem to...
40 min listen
83 | Maximising influencer impact in B2B marketing
Discover how you can transform word-of-mouth into exponential brand growth. That's the power of...
32 min listen
82 | GA3 to GA4: Decision-making and shifting legislation
In a quick 30-minute round-up, here's an update on the sunsetting of GA3. With the 1st July 2024...
32 min listen
81 | Supercharge your partner program performance
This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet...
53 min listen
80 | Unleash your networking potential: Connect The Dots
Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As...
53 min listen
79 | Beyond the hype: The reality of emerging tech
We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena...
39 min listen
78 | The Insider's Guide to Channel Meet Up 2023
Are you ready to take your channel marketing to the next level? If so, you should be joining us at...
6 min read
International Women's Day: How women are pulling together
As CEO of Twogether – incumbent B2B Marketing Agency of the Year, and a business across which many...
58 min listen
77 | Fighting for the Channel
We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner...
32 min listen
76 | CES 2023: Emerging trends in B2B tech
What trends are we looking out for in 2023? Join Jon and Harry to dive into the world of CES, and...
32 min listen
75 | A new generation of sales enablement experience
How do you create an educational sales enablement platform, where 100% of respondents wouldn't...
51 min listen
How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara
After that award-winning angle for your ABM activities? Well, look (or listen) no further. Minaz...
47 min listen
Metrics every CMO should know
With the media industry moving away from 'clicks' as a measure of success, we look at increasingly...
52 min listen
Award-finalist case study: Producing an award-worthy podcast
Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound...
32 min listen
Delivering better digital marketing with partners to accelerate revenue and performance
Channel Meet Up takes the West Coast This week we reflect on the newest channel insights that our...
2 min read
Agency of the year. So what?
Why our third win doesn't matter. And why it does, very much, for our industry. It restores your...
49 min listen
Award-winning case study: Building an effective Partner rewards club
Fancy getting 75% of your partners participating in your rewards program? Join Harry and Jon as...
45 min listen
Award-winning case study: Creating awareness and trust to accelerate demand
Award-winning insights... Join hosts Jon and Harry as they explore this B2B Marketing Awards winner...
4 min read
The metaverse: Why B2B marketers should care
The so-called metaverse. For something that has precisely nothing to with Doctor Strange, the...
4 min read
The rise of the brand publisher
We’ve recently written a guide discussing the death of the third-party cookie, which is already...
42 min listen
CMO perspectives: Building seamless online and customer experiences
Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate,...
48 min listen
Engaging technology partners more effectively
This week we're gaining some incredible channel insights from Tracy Walker, director of...
18 min listen
B2B paid social: Formulating the perfect strategy - Part 2
Join host Jon Busby, and guests Debbie Clark and Alex Tanner in this exciting two-parter. They'll...
2 min read
16 nominations in the B2B Marketing Awards
This has been a record-breaking year. I might sound like a broken record, but this year we received...
31 min listen
B2B paid social: Formulating the perfect strategy - Part 1
Join host Jon Busby, and guests Debbie Clarke and Alex Tanner for the first part of this recording....
38 min listen
What the #?*! is going on with cookies?
Your quick-fire 3rd party cookies update! The goal post for Chrome phasing out third-party cookies...
5 min read
Honesty is the smartest policy
As a discipline, marketing can’t claim to have been what might be called a goldmine of honesty and...
45 min listen
Demand gen: Fuelling your funnel for success
Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so...
3 min read
Channel marketing: What goes around comes around
Where the tech channel is concerned, the more that things have changed over the years, the more...
30 min listen
Finance and marketing alignment: Learnings from Cannes P2
Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing...
36 min listen
Measuring ad effectiveness: Learnings from Cannes P1
Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad...
23 min listen
Channel marketing conversations: A CMU recap
Channel Heroes Assemble! After a very successful Channel Meet Up in June, we're recapping the event...
39 min listen
Third party cookies: the sun is setting, are you prepared?
This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes...
4 min read
Best practice for brand publishers
Unless you’ve been living under a rock, you’ll be aware that third-party cookies are in the firing...
23 min listen
Can(nes) B2B marketing take the creative lead?
The grand reveal of a B2B category at Cannes! We're joined by David Ryan, Head of Art, and Tim...
21 min listen
B2B brand building: A super-cut
In Jon's absence this week, we have a supercut of brand-building and awareness insights for you....
30 min listen
The art of closing the channel loop
A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing...
3 min read
It’s time to talk: Mental health
The theme of this year’s Mental Health Awareness week is loneliness. This blog will hear from two...
26 min listen
World Innovation Day Q&A
Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…...
2 min read
Change the channel: why audio is the answer in a crisis
You know you need empathetic marketing. A human brand in uncertain times. But many companies are...
40 min listen
The rise of the brand publisher podcast
As third-party cookies slide into oblivion the move to first-party data is a huge challenge for...
22 min listen
The drivers of B2B marketing: Creativity, innovation and disruption
Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing:...
34 min listen
Femmepowerment in tech
Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the...
53 min listen
AI: Expectations Vs Reality
Why does training AI require turning data coal into data diamonds? Is there any value to AI getting...
2 min read
Taming the third-party cookie monster
How will you cope when we run out of cookies? Our guide’s got you covered. Last year was a...
4 min read
Could employee advocacy be your brand’s new ‘secret weapon’ on social?
Could employee advocacy be your brand’s new ‘secret weapon’ on social? If you’re a B2B marketer,...
35 min listen
B2B marketing and the Metaverse (plus NFTs)
Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of...
42 min listen
Winning ABM P2: Foresights with Hitachi Vantara
We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part...
49 min listen
Winning ABM P1: Insights from Hitachi Vantara
In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and...
4 min read
The modern engine for business growth: getting to grips with marketing’s 3 strategic levers
Increasingly, marketing is being recognised as a revenue driver and 83% of CEOs[1] agree: their...
49 min listen
Brave ideas: Experimentation and risk-taking in B2B marketing
In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best...
39 min listen
The B2B marketers’ guide to data networks
Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can...
42 min listen
Award finalist case-study: The future of live, virtual & hybrid events
Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded...
35 min listen
The B2B Marketing Awards: Taking a look behind-the-scenes
What should you be including in your submissions for awards? And how can you win the recognition...
49 min listen
Award-finalist case study: Making your brand front of mind
How do you make your brand front of mind in a crowded marketplace? And how should your actions...
1 min read
Your secret brand-building weapon: MarTech
When you hear the term ‘Martech’, you probably think about lead generation – and you aren’t alone...
1 min read
Are you prepared for a new era of marketing in 2022?
We’re approaching a tipping point in B2B marketing. With more opportunities for digital integration...
44 min listen
Award-finalist case study: Successful demand generation
What can we learn from an award-finalist demand generation campaign? In today's episode, Jon &...
42 min listen
Award-finalist case study: Putting the art into MarTech
You’ve got the right channel, the right technique, the right content, and compelling creative...
3 min read
Improving personalization in B2B marketing
We know too much. The current B2B obsession with personalization is a result of all that lovely...
42 min listen
So the third-party cookie crumbles
Third-party cookie basics: All you need to know about Google's next move. Jon & Harry are joined by...
2 min read
Once a year? National Coming Out Day is just the start
In the movies, coming out seems like a one-time event. But it’s not. For our LGBTQ+ employees,...
34 min listen
Personalisation or individualisation?
Has personalisation gone too far? Today we are joined by Stuart Constable, Head of Copy & Content...
38 min listen
Innovation insights 4: Why do we innovate?
Jon & Harry investigate the core principles of innovation and discuss why it is so important to...
43 min listen
Sales & marketing alignment
Jon & Harry are joined by Drift’s Partnership Director & Founder of Sales Confidence, James Ski, to...
2 min read
Twogether with pride: Partnering with It Gets Better UK
Inclusive at the core Equality and inclusivity extend beyond corporate social responsibility; it...
3 min read
Getting passionate about emotion in B2B tech
As consumers, we can all recall our favourite pieces of creative. A John Lewis Christmas ad;...
1 min read
The power of partnership: Drift x Twogether
Innovation, for us, means; “Increasing our clients campaign success through innovation and...
3 min read
Three special ingredients for a great partner experience
For all the success of virtual events in the past year, there really is no substitute for the...
52 min listen
Innovation insights 3: Personalisation
What is the “uncanny valley” of personalisation, and can we make it to the other side? In today's...
min listen
Audio in content marketing
Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to...
2 min read
Connecting a creative and calculated mindset
Is it just a coincidence that an integrated agency has been B2B Marketing’s Agency of the Year...
25 min listen
Buzzwords of marketing
Which words have evolved over time into something useful and brilliant, and which just help you...
2 min read
Context is king, in the evolving world of digital media
Modern digital media lets you tune in to your key opportunities. Media Director, Michele Reale,...
32 min listen
MarTech 2: Data, data, data
Are marketers using data to the best of their ability? Where does data stop and creativity begin?...
59 min listen
Innovation insights 2: A new look at AI in marketing
What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it?...
31 min listen
New starters: a vision for tech marketing
There's never been a more exciting time to work in tech marketing. But you shouldn't just take our...
51 min listen
2021 marketing trends
What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next...
33 min listen
Tech vs. creativity
What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new...
3 min read
4 steps to make your ABM more empathetic (and effective)
We all love that feeling. It’s the buzz you get when someone surprises you with your favorite...
2 min read
Your marketing through the eyes of AI
Like me, you might have thought about AI from a marketer’s perspective. How will you show your...
3 min read
The #1 fastest-growing B2B marketing agency
Twogether named #1 fastest-growing B2B Agency in the B2B Marketing Benchmark Report 2021. Here’s...
2 min read
Your ABM prospects don’t trust you. Here’s why.
Their job titles? Tick. Their challenges? Tick. Personalization? Got it. So, what’s missing from...
1 min read
Your marketing peers told us all about their strategy for 2021
After a crazy 2020, you might wonder how you should adapt your marketing strategy. And you might...
46 min listen
Channel marketing: Leading the way through a crisis with NetApp
We're joined by channel leaders Chris Lamborn and Mara McMahon from NetApp. We'll be chatting about...
2 min read
Time for geeks to rule the roost
Our previous titans of industry Steve Jobs, Bill Gates, Larry Ellison, previously idolized by the...
3 min read
How to make your media spend work harder, for longer
Four ways to strike a better balance with your marketing Are you making waves, or is your media...
3 min read
Channel revolution is now possible. What’s stopping us?
Channel revolution is now possible. What’s stopping us? Three barriers to change (and how to jump...
5 min read
Important user behaviour trends to factor into your next social strategy
Important user behaviour trends to factor into your next social strategy. The ability to adapt...
44 min listen
Answering your questions: B2B marketing today and beyond
What does the B2B Marketing climate look like? And how do we see the future panning out? Join...
2 min read
Channel marketers, this one’s for you
MarTech for the underappreciated Look at the Chief MarTech Technology Landscape for 2019 – or their...
2 min read
How to measure up in marketing
Why data could free you from the number crunchers. How marketers can make sure they’re measured...
1 min read
Why we’re giving up award entries for 2020
This year, we won’t be entering awards. Any of them. Here’s why, and what we’re doing instead....
57 min listen
The 3 V’s of B2B content syndication metrics
Welcome to this bonus episode of The Tech Marketing Podcast. Today, John Busby and John Breedon are...
4 min read
B2B marketer? Four things to keep in mind for your social media activity in 2020
With another new year comes another renewed effort to keep on top of the latest developments and...
20 min listen
CMO challenges P4: Quality media environments and content (cont...)
We are back in the booth with Lizzy Knights-Ward from LinkedIn. We discuss the importance of...
2 min read
Another year, another success.
Twogether are starting 2020 as B2B Marketing Communications Agency of the Year. After our previous...
30 min listen
CMO challenges P3: Quality media environments and content
Jon and Harry sit down with Lizzy Knights-Ward from LinkedIn They discuss the importance of quality...
19 min listen
CMO challenges P2: Content effectiveness
A second part to the session with Laura Milsted from the Financial Times. We discuss types of...
19 min listen
CMO challenges P1: Brand value and short-termism
We are joined by Laura Milsted, Global Advertising Director from the Financial Times. In this first...
4 min read
GDPR and PECR: The opportunity to be a loud voice in a quiet space
Before we start, I’d like to get something off my chest, I’m not a lawyer. So, this blog should in...
11 min listen
What does your brand sound like?
In this episode, our audio producer Harry gets a little too excited about sonic identity. How do...
36 min listen
Client perspectives P3: Hitachi Vantara
Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she...
34 min listen
The confluence of physical and digital marketing
Join Jon Busby (CTO) and Alex Norbury (MD) on today's episode. We discuss the best way to combine...
54 min listen
Client perspectives P2: Intuit Partner Programmes
In this insightful conversation on the channel, our CTO, Jon Busby, and our MD, Alex Norbury, talk...
30 min listen
ABM: Insight or out of sight?
Join Minaz and Sara to reflect on recent successes and lessons. Specifically around using customer...
44 min listen
Innovation insights P1: AI in marketing
We have an amazing conversation with John Busby, our CTO, and Katie King, Keynote speaker and...
26 min listen
Client perspectives P1: Hitachi Vantara
Minaz Tejani our Executive Client Services Director talks to Nick Laurence of Hitachi Vantara. In...
32 min listen
What happened to digital marketing?
We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS. In...
24 min listen
What is a brand in 2019?
What is a brand in 2019? Who decides what your brand means and how much control do you have over...
2 min read
4 reasons your B2B prospects would ditch you on a date
You have 10 seconds to impress prospects with your marketing material before they lose attention....
7 min listen
The importance of channel engagement
Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why...
5 min listen
Data in 5 minutes
Data is scary, data is boring. We know. That's why we dragged our Director of DataOps and...
min listen
Putting more RPM in your ABM Podcast | Twogether
What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based Marketing...
2 min read
Putting more RPM in your ABM
Sales and marketing, marketing and the agency, agency and sales, sales and the customer. These are...
20 min listen
The stock image exchange
In this episode, we ask the question "Is a campaign without images better than a campaign with bad...
20 min listen
Marketing to Millennials
Get your emojis at the ready. This podcast is a conversation with between our audio producer Harry...
23 min listen
The potential of voice
Join hosts Harry Radcliffe and Jon Busby this week on The Tech Marketing Podcast We'll be...
16 min listen
Voice in B2B marketing
Join host Alex Webber and Harry Radcliffe on The Tech Marketing Podcast. This week we're learning...
22 min listen
Balance for better
Welcome to this special episode of The Tech Marketing podcast. This week we'll be talking about the...
15 min listen
Supercharge your ABM
Join us on The Tech Marketing Podcast. Minaz Tejani and Sara Foxley discuss their top 5 ways to...
26 min listen
Simplifying your MarTech approach
In this podcast we continue the discussion about MarTech. This time focusing on the small and...
1 min read
Audio in marketing: It’s not just noise
There are a lot of blogs that have flashy opening lines. We live in the age of the now. The...
2 min read
Diversity in technology: the new frontier
Twogether joins alliance to champion diversity It’s a great time to work in technology. There’s no...
2 min read
A meaningful moment of tech
So often in the world of tech marketing, we navigate our way through the labyrinth of features,...
2 min read
When hard work pays off
It’s been a big year for us at Twogether, and it’s not over yet. Hot on the heels of winning B2B...
2 min read
Can B2B Marketing tackle gender bias in leadership?
Women’s advancement in the corporate workplace has taken significant strides over the last century....
2 min read
Brand Guidelines – Blessing or Curse?
There’s a tool every designer uses every day, assuming their client isn’t a one-man band or...
2 min read
AI: Authentic Intelligence
Overcoming the Silo Effect in B2B Marketing. Have you ever asked your team for some insight into...
2 min read
Why did the chicken cross the road? To get to the worse supplier
So, for those of you that live outside of the UK, or don’t care for fried chicken fast-food...
2 min read
GDPR 2018: It’s still ok to get in touch with your emotions
Sorry. It’s GDPR again. But for once it’s not about the horror of it all. We’ve been looking at the...
1 min read
Agency of the Year: Telling your story the right way
B2B organisations around the world are bringing technology to life. They’re telling stories of...
2 min read
Awards. Who needs them?
Yes, check the trophy cabinet. But here are five key indicators that an agency is worthy of the...
3 min read
Media and marketing are broken. Let’s fix them, Twogether.
Eh?! Okay, allow me to explain. The disparate media and marketing industry model we’ve grown up...
1 min read
Virtualized tech: You have to get real first
Every now and then, it’s nice to touch something. As B2B technology marketing specialists, we deal...
1 min read
Celebration! Seven nominations in the B2B Marketing Awards
What could be better than being nominated for a 2017 B2B Marketing Award? How about being nominated...
3 min read
Marketing Concierge: 4 ways to help resellers get more from your MDF
$50 billion – that’s approximately how much marketing funding is left unspent annually by resellers...
2 min read
Avoiding the seven-year pitch
Content? Check. Slide deck? Check. Financials? Business plan? Credentials? Check. Check. Check....
0 min read
25 hour challenge at the Intuit Small Biz Hackathon
We were invited to take part in the Intuit Small Biz Hack to develop an app within 25 hours See how...
2 min read
Latest content marketing thinking: Fake news is good news for B2B marketers
One of the things that annoys me most about marketing blogs is knackered old marketers and fading...
2 min read
Got an idea? We’ll help you lasso the moon.
Why we should all try entrepreneurial thinking, and three examples of why it works. We all have our...
1 min read
A tale of two bridges
Why are we linking our Marlow HQ with a new office in San Francisco? To get Twogether with our...