Showing how the Sage Intacct cloud finance platform drives businesses forward and transforms the role of the finance director, the "Raise your game" campaign lifted the previously low-profile UK presence of the brand into the forefront of audience thinking – delivering significant demand gen and sales growth in the process.
The finance function is changing. Tired of their historic ‘bean counting’ label, Finance Directors (FDs) want to start being seen as true strategic value creators.
While many have the skills necessary though, they often remain compromised by multi-entity complexity, siloed data, and manual day-to-day processing.
Giving FDs the sweeping 360° cloud-based view of operations they need, enabling more informed decisions, and ensuring ongoing, sustainable business success, Sage Intacct changes all that.
However, with brand awareness low (few in UK finance having even heard of Sage Intacct), its competitors were capitalising and running explicit switching campaigns.
Accordingly, Sage needed to:
- Create a differentiated, resonant brand vision to inform and inspire the UK's FDs in a dynamic, increasingly competitive marketplace
- Position Sage Intacct as the definitive platform for FDs to transcend workaday processes, unlock powerful insights, and become true business value creators
- Give Sage Intacct a stake in more SaaS, Non-Profit, and Professional and Financial Services opportunities
2022
Best SME-targeted campaign
2023
Demand generation: small or medium business
2022
Best B2B campaign
