NIIT Technologies has an extraordinary track record in helping travel sector organisations to digitally transform. But without the brand profile to match, and digital disruption a key defining characteristic its marketplace, it decided to create some disruption of its own.
The resulting campaign, from Twogether, would not only redefine NIIT's brand, but generate more than $11 million in pipeline leads.
With technologically disruptive market entrants like Uber, Airbnb, and TripAdvisor rapidly redefining the entire travel landscape, the Travel and Transportation (T&T) industry has witnessed enormous change over the last decade or so.
Customer experience (CX) has become an overwhelmingly vital factor, and that has made digital transformation (DX) critical too.
Providing such services to businesses including some of the world’s biggest airlines and airports, NIIT Technologies has a demonstrable heritage in helping travel organisations complete their DX journeys.
Being little known outside its core customer base however, and without a brand presence to match its enviable track record and case-study library, few in NIIT's target audience were aware of the company, and therefore unlikely to see it as a global partner.
A pivotal campaign was needed to remedy that. A brand-driven creative platform to extend the company's global footprint and help it:
- Generate sales-ready leads from key target accounts
- Raise its profile as a credible strategic DX partner for T&T
- Create a platform for brand-driven lead-gen campaigns
2018
Most commercially successful campaign
2018
Best ROI campaign
