Green narrative triumphs with
flying colours

The EFG: Eco-Friendly Giant

Lenovo is, in every sense, a colossus of the technology world.

A member of the Fortune Global 500, providing consumer electronics, personal computers, software, and related business solutions and services across 180 markets via more than 63,000 employees, it is a true multinational.

Priding itself upon trying to deliver "a better life for humanity", and in being more inclusive, more environmentally friendly, and constantly changing for good in order to do so, it has major green aspirations and credentials too.

Indeed, Lenovo is listed in the World Index as one of the planet's 100 most sustainable corporations.

With much of its target audience in EMEA unaware of all this however, it needed a campaign that would redress the balance. That would help it reach out to accounts, prospects, and partners and apprise them of its Green IT offerings, its CO2-offset and asset-recovery services, and the rest of its wide-ranging eco-agenda.