our work > Broaden Your Horizons

Broaden your
horizons

Lenovo had a bold new vision: to deliver "Smarter technology for all" through outcome-based solutions. But their channel mainly knew how to sell hardware. In just six months, this multichannel campaign changed partner behaviours through gamification to deliver staggering results.

£Multi-millions in Lenovo revenue claimed

22% YoY increase in revenue

1,000+ partner registrations

Change the outlook

96% of Lenovo’s business is conducted through the channel. So, when Lenovo launched a new set of outcome-based solutions, it was crucial that their channel partners were on board.

However, research showed the channel still thought of Lenovo as predominantly a 'hardware business'. Partners weren't equipped or motivated to sell its outcome-based, end-to-end solutions.

In just six months, Lenovo needed to engage partners, changing their attitudes and behaviours by increasing the awareness of Lenovo as a solutions provider, boosting revenue, and opening up new opportunities along the way.

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The power is
in your hands

And so, ‘Broaden your horizons’ was born. Rooted in the principles of education and incentivisation, the campaign comprised three stages:

1. Announce – create awareness of Lenovo 360
2. Engage – educate partners on outcome-based solutions
3. Sustain – incentivise partners to increase revenue

The creative platform portrayed the ‘power’ users have within their grasp through Lenovo 360. Human hands interacting with the ‘power’, visualised with energy and vibrancy, encouraged partners to grasp the opportunity in front of them.

Delivered through landing pages, emails, and social, it drove a shift of mindset, educated partners on the rewards for venturing into the new world and instilled confidence that this business model change was going to work for them, in a big way.

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A real shift in mindset

In just 6 months, the culmination of a multi-faceted campaign resulted in real shift in partner behaviours, exceeding all targets and attributing to YoY increases in revenue across all business units.

To date, the campaign has generated:

£Multi-millions in Lenovo revenue claimed

22% YoY increase in revenue

1,000+ partner registrations

'Broaden your horizons’ revolutionised our channel partners, changing their attitudes, behaviours, and outcomes. The campaign saw our partners truly embrace Lenovo 360 and our end-to-end outcome-based solutions.

We are particularly proud of the intelligent incentive program, which not only engaged partners, but opened up new opportunities and boosted revenue like never before.

It was an incredible feat to deliver this multi-faceted, international campaign in such a short amount of time. We couldn’t be more delighted of our long, and continued partnership with Twogether.

Commercial Marketing Director
Lenovo

Awards

Silver

2023

Best channel marketing initiative

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