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Hitachi Vantara had reached an impasse.

With insufficient insight into many of its key global accounts – their needs, motivations, and business purpose – the company seemed to be perceived by some customers not as a true partner and collaborator, but simply another storage supplier.

Hitachi Vantara had reached an impasse.

With insufficient insight into many of its key global accounts – their needs, motivations, and business purpose – the company seemed to be perceived by some customers not as a true partner and collaborator, but simply another storage supplier.

Its comms and marketing approach lacked integration and direction, but with budgets limited, Hitachi was missing out on some potentially huge revenue opportunities, while its wallet-share was stagnating.

Working collaboratively with the client, twogether helped define and deliver a highly insight-focused, hyper-personalised ABM campaign. Using intensive research to identify the key strategic imperatives and motivations for each individual client, we created a series of bespoke, multi-channel campaign activities that closely aligned Hitachi Vantara’s messaging with its customers’ needs

The culmination would, for the first time, drive an in-depth analysis of Hitachi’s top six accounts; serving up a re-energised Hitachi Vantara brand vision to its top-tier C-suite clients, closely engaging them through highly targeted, tailored content.

The campaign helped deliver the long-term goal of transforming Hitachi Vantara both in terms of developing a fully integrated, one-team marcomms approach, and adopting a more account-centric strategy focused on growing revenue.

ROI of 300:1
600% uplift on
previous years

twogether have been strategic partners as we started our ABM initiative, supporting us throughout the entire strategy, planning, approach, sales and campaign deliverable creation and overall program execution and optimisation.

They have enabled our program to be driven by account insights which have served as the foundation to all messaging and campaign deliverables. The team is truly an extension of our own, and we’re proud of the work we have done with the agency and the early ROI that we are seeing, including true sales adoption of the program.

Director, Global Account Based Marketing Team (ABM), Hitatchi Vantara
Talk to us about Hitachi ABM