our work > Demand Generation Engine

Building an intelligent
demand generation engine

Hitachi Vantara's offering had never been stronger. And with 59% of ITDM's accelerating digital transformation, there was no better time to capitalise on demand. But with strong competition investing heavily to capture attention, Hitachi Vantara required a new intelligent approach to demand generation.

1:55 ROI

46% YoY pipeline increase

23% less spend than competitors

$280 CPL reduction

Turbo-charged competition
demands a new approach

With 59% of IT decision-makers accelerating digital transformation, Hitachi Vantara recognised the market was primed to amplify their offering.

However, with high market demand came a high level of competition, as competitors poured investment into capturing decision-maker attention. And whilst Hitachi Vantara already ran multiple demand generation campaigns, they needed a way to unify their global approach.

To capitalise on the revenue potential, they required an intelligent campaign that fully optimised demand generation across all of their channels, increasing both visibility and familiarity. A strategy that elevated them above the market noise.

The high-performance engine

The new ‘Demand Generation Engine’ hit top gear, succeeding in providing Hitachi Vantara with an ownable territory, that elevated brand familiarity and significantly increased their pipeline.

They outperformed their competition, smashed their targets and ultimately reduced cost, as seen from these stunning results:

1:55 ROI

46% YoY pipeline increase

23% less spend than competitors

$280 CPL reduction

Our focused demand generation program drove not just MQLs, pipeline and revenue… but also reactivated dormant customers and increased our brand awareness across customers and prospects.

Hitachi Vantara