Its audiences wrestling with the prolonged, pandemic-driven 'pivot' to online higher-ed, global educational tech leader Ellucian’s annual conference, Ellucian eLive needed to pivot too.
Looking to reinvent the three-day, 8,000-attendee, 600+ session event into the seamless, virtual thought leadership, community/peer-based learning and engagement experience that customers wanted, Ellucian enlisted our help.
Supporting more than 2,700 institutions and 26 million+ students around the world, Ellucian is a truly global name in higher education technology.
Ellucian Live, its annual conference, attracted more than 8,000 delegates to 600+ in-person sessions over three days. Until 2020 and the arrival of the pandemic and lockdown that is.
Understanding that the education community was one of those hardest hit, the company saw a chance to support it in a new and unique way: by bringing education leaders together to share their experiences of supporting students from all walks of life through these difficult new circumstances.
This called for seamless virtual experiences. Consistent thought leadership. Peer-based community learning and engagement.
All of which in turn presented Ellucian with a major opportunity to:
Create an ongoing, long-term, peer-/community-based online learning program
Reposition itself as a future-forward thought leader
Drive pipeline, registration, engagement, and growth
Activate, validate, and accelerate demand and new logo and cross-selling opportunities at a senior level
Shorten the buying cycle for existing opportunities
Optimise registrations, persona targeting, and engagement
2021
Events marketing
2021
Best use of live, digital and/or hybrid events marketing
