With 20,000 customers, 5,500 partners, and 5,700 certified developers across the globe, AVEVA leads the world in industrial software. The problem was that few in its target audiences knew it.
AVEVA needed to drive front-of-mind brand presence and awareness. The resulting 3-year brand campaign – "AVEVA Connect the future" – delivered precisely the resonance the company needed.
You might not have known it, but when it comes to cloud-enabled industrial management software, and helping those who need it to confront and overcome their unique transformation and growth challenges, AVEVA is a global market leader.
The problem was that – with higher-profile competitive brands commanding a massive mind-share among senior decision-makers in key target industries like water, energy, food, and infrastructure – few in AVEVA's audiences knew it either.
To displace these brands and win mindshare in their audience, AVEVA needed to invest in long-term and intelligent brand performance. It needed differentiation that would captivate audiences, with insight-driven tactics to punch above their weight and create cut-through.
The result? A 3-year brand campaign that delivered brand and business performance.
2023
Best brand initiative
2021
Best brand initiative
