Introducing The Masters of B2B Marketing, a Tech Marketing Podcast series, in collaboration with the Association of National Advertisers.
Listen to the most remarkable conversations from the ANA Masters of B2B Conference with this incredible range of guest speakers. You'll hear the latest insights on advertising, analytics, attribution, alignment and much more.
Pioneers, innovators, and leaders of the world's leading B2B brands.
Say hello to the incredible keynote speakers that shared their insights.
Senior Director,
Brand and Advertising,
Workday
SaaS at the Superbowl: Has B2B creativity finally made the grade?
Director Digital and Demand Generation, Americas,
EY
Data, people, brand: 3 steers for innovation in turbulent times.
Senior Vice President, B2B Practice,
ANA
B2B purchasing is being revolutionised. And marketing is now front and centre
Industry Director,
Tech B2B,
Google
EVP Chief
Commercial Officer,
SMART Technologies
Senior Director, Demand Generation, Americas,
ServiceNow
High-impact demand strategy: Changing mindsets for incredible results.
SVP, Head of IT Digital
Customer Experience,
Siemens Healthineers
The art & science of marketing. Insights and advice from a data-driven marketing leader
Head of Digital Marketing, ProShares, B2B Committee Chair, ANA
Caution and curiosity: how to handle AI in financial services
Group Head and Group Vice President,
Oracle
Panel discussion: Building stronger relationships with CFOs and CEOs
Chief Executive Officer,
North America,
Wunderman Thompson
Panel discussion: Building stronger relationships with CFOs and CEOs
Professor of Marketing,
The University of Pennsylvania
Panel discussion: Building stronger relationships with CFOs and CEOs
Chief Technology Officer, Twogether
As CTO for B2B Marketing Agency of the Year, Jon helps enterprise tech brands define their digital strategy and engage their audience in new ways.
Vice President, Business Marketing, ANA
A marketing professional with 15+ years of experience in increasing brand awareness, building media strategies, and establishing consistent messaging.
If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it.
Get in touch and let's chat about the opportunities we can offer both you and your brand.
The Association of National Advertisers (ANA) has a clear mission: to drive growth for marketing professionals, brands and businesses, the industry, and humanity.
Through their 12-point ANA Growth Agenda, endorsed by the Global CMO Growth Council, they create Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members, and 20,000 brands, that collectively invest more than $400B in marketing and advertising annually.
If you'd like to learn more about their incredible membership, and how together we can drive B2B marketing forward, please get in touch!
43 min listen
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35 min listen
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24 min listen
How can CMOs go beyond demand generation and help drive business strategy? What do they need to...