This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry.
Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative.
Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic.
Listen now, wherever you get your podcasts. Or watch the full video below:
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