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The Growth Trifecta:
Three principles for
marketing magic

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Brand, Demand and ABM.

Together, these three core principles form The Growth Trifecta.

A powerful combination that propels your marketing success. And guess what? Twogether is the only agency ranked in the top 5 across all three areas.

Enjoy our latest resources to discover how you can entice new customers, keep them spellbound, and weave brand magic to conjure tangible results.

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1. Weave brand magic

Brand strategy is gaining traction among B2B marketers due to its clear link to market share.

Brands live in people’s minds as complex sets of perceptions and feelings. To grow, consistent and long-term investment in building these connections is essential. However, short-termism and reduced spending amidst fierce competition hinder growth. Those brands that invest consistently and broadly in their marketing efforts are more likely to achieve deeper customer connections, better profitability, and larger market share.

Jump into these resources to learn more about brand strategy, the power of storytelling, and taking creativity to the board. 

Creativity and connectivity: Why your brand strategy is crucial to your marketing goals

Alex Norbury, Group Managing Director, speaks about the importance of a strong brand strategy, challenges with audience conversion, and prioritising creativity to maximise engagement.

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A spin-off success: Brand storytelling that boosts demand

In this episode of The Masters of B2B Marketing, you’ll hear from Kate Rodgers, Global Brand Media Director as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.

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Convince your CFO of creative cruciality

Creativity in B2B is on a downward trending trajectory. In fact, 77% of B2B Ads generate NO sales. But during an economic downturn, the last thing marketers should do is default to short-term tactics. And 10 years of B2B research proves it.  

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3. Capture hearts through ABM

Good ABM is about relevancy, relationships and roadmaps. And making your key accounts feel like a universe of one.​

​Insight-driven campaigns that deliver relevant, personalised content and stories. Activations and engagements that foster and enable powerful relationships, communicating shared visions where you can stand alongside your prospects and facilitate their roadmap to future success.

Discover some of our best ABM programmes and top insights below to strengthen your ABM strategy.

ABM: Owning the conversation

Discover how Twogether helped Hitachi Vantara to overcome C-Suite risk aversion and create long-term meaningful customer relationships with a dual ABM/DBM approach.

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The Crossroads of Creativity and Customer Insight in ABM

Enjoy this podcast featuring Nickie McDade, ABM Marketing Director of LSEG to discuss how brand presence and demand gen converge within ABM.

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A Salesforce to be reckoned with

Jump into this case study to see how Twogether enabled Salesforce with a scalable, agile, one-to-few ABM mechanism to leverage existing and new content as part of a highly bespoke demand-gen engine.

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