---
title: 94 | How marketers can build stronger relationships with CFOs and CEOs
description: Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania. 
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [94 | How marketers can build stronger relationships with CFOs and CEOs](https://www.wearetwogether.com/podcasts/how-marketers-can-build-stronger-relationships-with-cfos-and-ceos)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Aug 31, 2023 11:38:27 AM

### How can CMOs go beyond demand generation and help drive business strategy?

What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? 

Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania. 

Ready to discover more? Tune in to the rest of the Masters of B2B Marketing [here](https://www.wearetwogether.com/the-masters-of-b2b-marketing-podcast)!

 

 

 

[View full post](https://www.wearetwogether.com/podcasts/how-marketers-can-build-stronger-relationships-with-cfos-and-ceos)

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