The Little
Book of IT


The Little Book of IT was a first. A uniquely disruptive campaign that integrated market research with live, personalised content to engage IT and business decision makers in different industries.

The Little Book of IT was a first. A uniquely disruptive campaign that integrated market research with live, personalised content to engage IT and business decision makers in different industries.

Offering real-time, fully personalised insights for each and every business targeted, the campaign was built around a compelling interactive online benchmarking experience. This live, digital report provides businesses with a detailed comparison to their peers across industry, location, size, business challenge and IT priority.

Setting out the results of a survey of more than 1,300 enterprise IT decision makers on their progress with digital transformation and the challenges they face, The Little Book of IT offers participants a meaningful roadmap of their own transformation journey, including guidance on possible next steps.

With a strong campaign incentive to participate and positive user experience, the campaign also generated highly valuable personalised data and insights, enabling the sales team to deepen the conversation with prospects and leading to an exceptional number of qualified meetings.

80% conversion
to sales
$7 million
pipeline
57:1 return on
investment

This was a constantly evolving piece of thought leadership. Every interaction contributed to the data and created a genuinely personal report. We achieved an unprecedented level of cut-through, generating highly relevant, board level conversations from the first touch point.

The passion and the ideas we get from twogether are second to none – I wouldn’t choose anyone else.

Senior Director of Demand Marketing, Sungard AS