Sony 4K Digital Cinema:
Cinema Without Compromise

Overview

Making marketing impact with movie magic

Sony Digital Cinema 4K is redefining 'definition', with its range of projectors and supporting services for cinema exhibitors. But it needed a proposition that truly evoked Sony’s deep commitment to the movie business, and appealed to the exhibitors’ inner movie fans.

‘Experience every drop of cinema magic’ is now the core theme for Sony Digital Cinema 4K campaigns. The 3D droplet is becoming an icon for a new dimension in projection quality, making a major impact when it was used for the client’s presence at CineEurope, one of the largest film exhibitions in the world.

Goals

  • Create a meaningful brand story for Sony Digital Cinema 4K
  • Affirm Sony as the Premium Large Format (PLF) partner of choice for exhibitors
  • Increase customer demand for a higher quality cinema experience through Sony

Want to know how we did it?