Remarkably, given its global brand, and renown as a true tech pioneer and leader, Samsung lacked a partner management system to engage partners consistently and at scale.
Seeking to change that, Twogether conceived, created, and launched the world-class B2B partner programme the company needed – Samsung One.
Samsung is one of the world's true tech powerhouses. A globally recognisable brand with an equally renowned portfolio of products, services, and solutions. It needs little in the way of introduction.
Out to hit a range of ambitious new B2B growth targets, what it did need however, was a first-rate scalable channel engagement mechanism.
Recognising how critical its partners would be in achieving its goals, Samsung saw that the development of its partner programme – to drive and optimise every aspect of partner engagement, experience, and performance – was equally critical.
Expanding its partner base significantly was vital too. And while the company was already delivering top-drawer 1-to-1 account management and support to its incumbent partners, Samsung knew that would need to evolve in step with its growing partner roster – into a best in class common channel training, enablement, and engagement framework.
Purpose-built from its name upwards, Samsung One was the solution.
2021
Best channel marketing initiative
