---
title: Building Blocks of ABM
description: Seeking to drive growth and tell the Salesforce story, we built a scalable ABM campaign using insights to build a highly bespoke demand gen engine.
---

[B2B Marketing Case Studies | Twogether ](https://www.wearetwogether.com/work)

# [Building Blocks of ABM](https://www.wearetwogether.com/work/salesforce)

 Written by [Blog Authort](https://www.wearetwogether.com/work/author/blog-authort) | Oct 5, 2023 3:03:00 PM

# A Salesforce to be reckoned with

Seeing major growth opportunities in the wake of steep, pandemic-driven cloud adoption, Salesforce wanted a scalable, agile, one-to-few ABM mechanism. One that would help it fully leverage existing and new content as part of a highly bespoke demand-gen engine.

Created by Twogether, the resulting campaign – tailorable across multiple target industries, accounts, and audiences – would outstrip expectations at every turn.

 

[View full post](https://www.wearetwogether.com/work/salesforce)

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