B2B Marketing Case Studies | Twogether

Powering Partnerships

Written by Blog Authort | Oct 5, 2023 3:08:00 PM

ABM: owning
the conversation

Hitachi has always placed enormous emphasis on meaningful, long-term customer relationships. And in today's rarefied post-pandemic climate – with C-Suite trust at a premium and risk aversion at an all-time high – that emphasis is greater than ever.

That’s why, with Twogether’s help, Hitachi doubled down with a dual ABM/DBM conversational approach – making big gains in the process.