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HERE Technologies is the world’s #1 location platform. But it knew it had a fight on its hands as it looked to maintain its challenger position against some extremely high-profile competitors.

HERE Technologies is the world’s #1 location platform. But it knew it had a fight on its hands as it looked to maintain its challenger position against some extremely high-profile competitors.

While the potential for location intelligence technology goes way beyond maps, a lack of understanding was limiting HERE’s growth. So when the company needed a global lead generation programme, twogether recommended a fully-integrated targeted awareness drive to educate new industries, engage decision makers, and deliver the requisite leads.

With so many potential industries and possible use cases, our targeting matrix quickly became highly complex and challenging. But using our extensive insight into the B2B decision-making process and its impact on social media strategy, we focused on defining the right audiences; introducing them to the notion of location intelligence often for the very first time.

Investing in a highly-targeted, insight-driven campaign to increase education across a range of audience segments – continuously analysing and optimising the metrics as we progressed – twogether provided the definitive campaign mix, ensuring the right messages were delivered to the right decision makers, at the right times.

Given HERE’s low brand awareness, the complexity of audience targeting, plus the speed and scale of delivery required, the campaign achieved incredible results in just six months.

ROI of 30:1
25,000 leads
Over 9.5 million
global impressions

twogether has been a strong partner in our ambitious goals. They’ve innovated and challenged us in both our strategy and approach to educating our market and driving demand in new segments.

It’s not just the amount of high-quality activity they’ve delivered in a few short months that we’re delighted with – or the results. It’s the depth of insight and how much we have learnt – about the complexity of our audiences and what motivates them, through to the intelligent ways we engage them – it is really pushing our success forward.

Head Of Demand Generation, HERE Technologies