It’s the new big
Lenovo needed a campaign that would help it claw back both mindshare and market share from key rivals HP and Dell, which had pushed Lenovo, until then the world’s reigning #1 PC manufacturer, into third place.
This campaign established a fresh momentum for the brand in a key category, with 63 confirmed meetings and a sales pipeline of $6.2 million.
Hitachi Vantara had reached an impasse.
With insufficient insight into many of its key global accounts – their needs, motivations, and business purpose – the company seemed to be perceived by some customers not as a true partner and collaborator, but simply another storage supplier.
Book of IT
The Little Book of IT was a first. A uniquely disruptive campaign that integrated market research with live, personalised content to engage IT and business decision makers in different industries.
This campaign proved that you can invest in building a brand and still deliver an $11 million pipeline of qualified leads.
With a mix of channels based on detailed data profiles, and a creative concept that was literally disruptive, it achieved a 98:1 ROI and established a creative platform that is now being adopted across multiple sectors.
Turn up the
With a major new product showcase imminent in Miami, Splunk was aware that most of its global partners wouldn’t be able to attend in person.
Accordingly, it needed a simple, accessible way to excite and engage those partners, to communicate its new portfolio and the opportunities that delivers, and to show how Splunk would be supporting them in their drive to grow sales.
HERE Technologies is the world’s #1 location platform. But it knew it had a fight on its hands as it looked to maintain its challenger position against some extremely high-profile competitors.
Sony Digital Cinema needed a fresh brand story to promote its 4K projector range.
It offers lower cost of ownership and easier maintenance than its key competitor, IMAX, while providing outstanding quality.
Data is your
Following the launch of the Hitachi Vantara brand (the unification of Hitachi Data Systems, Pentaho and Hitachi Insights Group), there was evidence that existing customers were concerned about their future presence in the data centre.
It was our role as their partner agency to correct this impression and tell a new, compelling and powerful story.
Save the Rhino:
We know we said we were 100% technology focused but we may have fibbed. A tiny bit. There’s actually something else that’s very close to our hearts. As it probably ought to be.
Every year, Save the Rhino launch a fresh campaign to drive awareness of the plight facing rhinos, with the goal of increasing the valuable public support that funds the charity in its ongoing work to fight the poaching crisis.