Defining what’s next
Following the merger with Hitachi Consulting, Hitachi Vantara’s strategic business offering expanded considerably, adding deep analytics and insight-driven consulting to its suite of cloud infrastructure services and solutions.
In the same year, demand for guaranteed-reliable data availability, extraction and analysis surged, as organisations accelerated their cloud-powered digital transformation efforts in response to the pandemic. They needed to take advantage of this market opportunity.
Ellucian eLive 2020
Every year, Ellucian runs a three-day event, attracting over 8,000 delegates from the higher education sector. Confronted with lockdown, the best alternative seemed to be an online version of the same thing, helping to maintain momentum for a flagship event.
But customers said otherwise. In reimagining the event, Ellucian discovered an opportunity to create a longer-term program of peer and community-based learning.
Sigfox Connect 2020
Every year, Sigfox Connect is THE global IoT event, gathering 1,500 key players. As a result of the pandemic, the decision was made to turn Sigfox Connect into a virtual event.
This presented several challenges, namely in the form of resistance from key partners and their sales team who saw little value in a digital-only event to connect and engage with attendees.
Samsung are globally recognized as a leader in technology. Yet for an established brand with such a diverse portfolio of services and software solutions, they did not have a formal partner program in place.
Samsung needed to launch and a run world-class B2B partner program that engaged partners and delivered their ambitious B2B growth plans for 2021.
Building blocks of ABM
When the pandemic hit, so did the demand for cloud sales and adoption. Salesforce saw an opportunity to drive growth in key industries.
Seeking to drive growth and tell the Salesforce story, they turned to us to build a scalable ABM campaign. One that enabled them to leverage existing content whilst also using insights and understanding to build a highly bespoke demand gen engine.
Here to help your business flex
Historically, O2 has struggled to be recognized as a technology partner for small and medium-sized businesses. Analysis of previous performance data revealed that email – O2’s primary channel for this audience – was generating low levels of engagement.
Having reimagined its SMB value proposition, they needed to implement a series of new techniques and technologies to widen its reach, advance its acquisition strategy, and generate leads.
Making Industries Human
AVEVA is a market leader. But not enough people recognized that. Better-known brands commanded a stronger share of mind among operational decision-makers in industries such as water, energy, and food.
A merger with Schneider Electric gave AVEVA's industrial software an even stronger
global platform. It was time for the company to take its place at the front of mind.
It’s the new big
Lenovo needed a campaign that would help it claw back both mindshare and market share from key rivals HP and Dell, which had pushed Lenovo, until then the world’s reigning #1 PC manufacturer, into third place.
This campaign established a fresh momentum for the brand in a key category, with 63 confirmed meetings and a sales pipeline of $6.2 million.
Hitachi Vantara had reached an impasse.
With insufficient insight into many of its key global accounts – their needs, motivations, and business purpose – the company seemed to be perceived by some customers not as a true partner and collaborator, but simply another storage supplier.
Book of IT
The Little Book of IT was a first. A uniquely disruptive campaign that integrated market research with live, personalised content to engage IT and business decision makers in different industries.
This campaign proved that you can invest in building a brand and still deliver an $11 million pipeline of qualified leads.
With a mix of channels based on detailed data profiles, and a creative concept that was literally disruptive, it achieved a 98:1 ROI and established a creative platform that is now being adopted across multiple sectors.
Turn up the
With a major new product showcase imminent in Miami, Splunk was aware that most of its global partners wouldn’t be able to attend in person.
Accordingly, it needed a simple, accessible way to excite and engage those partners, to communicate its new portfolio and the opportunities that delivers, and to show how Splunk would be supporting them in their drive to grow sales.
HERE Technologies is the world’s #1 location platform. But it knew it had a fight on its hands as it looked to maintain its challenger position against some extremely high-profile competitors.
Sony Digital Cinema needed a fresh brand story to promote its 4K projector range.
It offers lower cost of ownership and easier maintenance than its key competitor, IMAX, while providing outstanding quality.
Save the Rhino:
We know we said we were 100% technology focused but we may have fibbed. A tiny bit. There’s actually something else that’s very close to our hearts. As it probably ought to be.
Every year, Save the Rhino launch a fresh campaign to drive awareness of the plight facing rhinos, with the goal of increasing the valuable public support that funds the charity in its ongoing work to fight the poaching crisis.