For the latest episode of The Tech Marketing Podcast we welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, to dive into the world of B2B customer data. Listen as they discuss the value of first-party data and its growing importance in light of recent changes in the digital marketing landscape.
Listen to the episode below and take away insights on themes including:
If you're interested in hearing more about the gold mine that is first-part data, please join Jon, Alex, Michele and the incredible group of speakers, on 1st October. For more information and to sign up, please visit the event page here.
We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!