A spin-off success: Brand storytelling that boosts demand

A legacy to last another 100 years...

In this inspiring episode, you’ll hear from Kate Rodgers, Head of Global Employer Brand at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes, while creating a lasting legacy.

Dive in and hear all about:

• How GE Healthcare pivoted to powerful brand strategy during the pandemic.
• The impact of compelling stories on demand generation and sales.
• A modern marketer's approach to integrating brand and demand 

Kate brings alllll the energy in this episode. Don’t miss out on this eventful journey for GE Healthcare and learn how their unique approach to storytelling has transformed their marketing strategy. 

Watch the full episode below, or tune in on your favourite audio platform!