B2B Podcasts | Twogether

Reinventing Xerox: Transformation, talent, and tech

Written by Jon Busby - CTO | Jul 31, 2024 8:39:37 AM

How does a legacy giant reinvent itself for the modern age?

Buckle up, because this episode is a must-listen! Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.

In this episode, Deena dives into:

  • How Xerox is shaking up its revenue mix and boosting profitability.
  • Aligning marketing with business goals and using AI to streamline operations.
  • The cultural shifts that are attracting fresh, new talent.

Tune in for some top-tier advice on leading big organisational changes and breathing new life into a legacy brand for lasting success. 

Watch the full episode below, or tune in on your favourite audio platform!


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