122 | Mastering stakeholder alignment in the channel

From resistance to alignment, unifying diverse stakeholders.

Jon is joined this week by Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth. 

Take note of highlights such as:

• The evolution from "channel" to "partner ecosystems" and what this means for the development of partner relationships.
• The unique value partners bring to both vendors and customers.
• Overcoming risk aversion and driving innovation in partner marketing.

Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth. 

Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem marketing to the next level!  

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!