In this episode of the Tech Marketing Podcast, Jon Busby and Minaz Tejani continue their chat with Cat Dutton, VP of Global Growth Marketing at Pegasystems.
The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity in tech-focused environments.
From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results. And of course, what episode of TTMP would be complete without a hint of AI conversation?
Tune in now, wherever you get your podcasts:
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