Marketing accountability: The framework for board buy-in

Jonathan Knowles, Founder of Type 2 Consulting joins us at The Masters of B2B Marketing Conference to discuss his recently published research in collaboration with the ANA.

Jonathan's insights are truly invaluable from his extensive career and passion for research. This episode is packed with learnings to keep your strategies sharp and your brand relevant. Tune in for highlights including:

• A pivotal framework of 6 foundational models of marketing to bridge the marketing-finance divide.
• The evolving roles of CMOs and the indispensable link between marketing and business outcomes.
• Striking a balance between disruptive creativity and timeless brand maintenance.
  
  

Click here to download the full report on Marketing Accountability.

Watch the full episode below, or tune in on your favourite audio platform!