121 | Leading the charge: how vendors can equip partners for Gen AI

How generative AI is redefining partner strategies.

This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness the power of Gen AI.

You can expect hear in this weeks episode:

• Defining what Gen AI is and what it means to different people.
• How AI can help support partners with leveraging data for insights.
• The unique value partners bring to both vendors and customers.
  
  

Has this episode piqued your interest? Get in touch for the opportunity to take your channel partnerships to the next level!  

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!