117 | Is it time to incentivise field marketers?

Incentivising field marketers... The next evolution of marketing? 

This week on the podcast, we're joined by:

Lisa Gilbert, VP of Global Marketing at Kyndryl
Ari Sheinkin, VP Global Demand at IBM

This is an especially exciting episode as we get to chat to Lisa and Ari at the beginning of their field marketing incentivisation programs.

Tune in as we discuss:

• Where the inspiration came from, and how they've designed their programs
• The differences in their approaches from a services vs product-led businesses
• Whether marketers will step up, be bold, and embrace this opportunity... 

We'd love to hear from you, our listeners! Is this something you've explored yet - get in touch and let us know!

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!