It's transforming the way we work, but in B2B, the fundamentals remain the same—trust, relationships, and value-driven conversations.
This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance efficiency and insight—but why it will never replace the human connection that closes deals.
We dive into AI’s potential to reshape sales, the challenge of maintaining authenticity, and why critical thinking and storytelling are more important than ever.
Listen now, wherever you get your podcasts. Or watch the full video below:
e'd lve to hear from our listeners whether this is something they've explored yet - get in touch and let us know!