Jon and Harry are joined by Benny Benford, former CDO of Jaguar Land Rover, and positively disruptive data leader! Tune in to hear the conversation around:
- The challenges of being a CDO, and what they actually want from your marketing
- How to go about democratising data in your organisation
- The common misconceptions when it comes to getting value from your data
Do you have any burning questions we've not answered? Get in touch at marketing@wearetwogether.com and we'll answer them on the next podcast!