Thought leadership & AI power: Harnessing content in B2B

Bill Zengel dives into the wild ride B2B marketing has been on over the past year.

From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill’s got it all covered. In this episode, you’ll uncover:

• The evolving customer landscape and its implications for marketers.
• How smart marketing strategies can drive real business growth.
• The importance of balancing short-term metrics with building long-term relationships.

Don’t miss these valuable insights to level up your thought leadership, and hear about the latest research from the ANA.  Click here to download the full report on Marketing Accountability.

Watch the full episode below, or tune in on your favourite audio platform!

If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it. Get in touch now!

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