B2B Podcasts | Twogether

128 | Growth Marketing: Where ABM and Demand meet

Written by Jon Busby - CTO | Nov 6, 2024 11:11:03 AM

What happens when you perfectly blend ABM and Demand strategies? Growth.

Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. 

The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM, demand generation, and partner marketing. 

Tune in now, wherever you get yo

 

 

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