Evidenza: The future of AI-driven market research

Have you heard the Evidenza hype? 

In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.

Fresh out of stealth mode, Peter sheds light on how this exciting new approach is transforming market research. Episode highlights include:

• The advantages of faster, scaleable and cost-effective synthetic research
• How synthetic personas may well become more accurate than standard market research 
• Debunking myths about AI-generated creative work and how AI’s understanding of distinctiveness

Stuck in a market research rut? Don’t miss out on this thought-provoking conversation. 

Watch the full episode below, or tune in on your favourite audio platform!

If you're looking to elevate your career by engaging with and working alongside the best in B2B marketing, look no further than ANA and Twogether to achieve it. Get in touch now!

We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!