115 | Data-driven strategies to maximize your marketing budget

How can you leverage your data to make informed marketing decisions?

Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail days to harnessing the power of data in today's digital age.

This episode delves deep into how a data-driven approach not only optimizes your marketing budget but also ensures that every dollar spent is an investment towards measurable success.

Listen in to hear more about: 

• Strategies for using data to optimise marketing budgets
• How integrating data insights helps align marketing and sales objectives
•  A practical example of how to approach a new quarter with a new budget

Tune in now, wherever you get your podcasts: