Beth Redpath Katz, Senior Director at BMC Software, joins host Jon Busby and Director of Innovation and AI, Jonathan Sedger, as she sheds light on the marketing evolution from traditional lead qualification to activated buying groups and AIQLs.
Tune in as Beth explains how leveraging first- and third-party data, predictive AI models, and innovative strategies are transforming the way sales and marketing work together, driving better results and stronger customer experiences.
From breaking down sales and marketing silos to enabling personalized, AI-enhanced customer journeys, Beth outlines the actionable steps marketers can take to meet the demands of today’s buyers—and tomorrow’s decision-makers.
Watch the full podcast below, or tune in on your preferred podcasting platform.
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