Today on The Tech Marketing Podcast, seasoned CMO Siew Ting Foo, joins us once again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'.
Jump into this episode to discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact.
Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating organizational transformation.
'Building Brands with soul: The CMO playbook' is available to purchase from Amazon here.
Tune in now, wherever you get your podcasts:
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We'd love to hear from our listeners whether this is something they've explored yet - get in touch and let us know!