116 | Boost GTM success with partner-integrated product marketing

How to get partners to become ambassadors for your product?

Join this week's podcast alongside Shannon McCarty-Caplan, Director of Strategy and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Listen as Shannon and Amanda discuss the importance of engaging partners early on in product GTM strategy. 

In this episode, Shannon's remarkable career and passion for product marketing shine through as they explore the significance of concentrating on a product marketing strategy.

Listen in to hear more about: 

• Considering partners as integral team members to enhance mutual growth

• Truly understanding the role of each partner in order to enable them to drive their own product marketing 
• Benefits of transparency when it comes to product and partner marketing 

Tune in now, wherever you get your podcasts: