The amazing Wilhelm Frank, Commercial Marketing Director for EMEA, joins us on The Tech Marketing Podcast for a brilliant discussion around the intricacies of this campaign.
We explore goals, success metrics, and the challenges of steering partners from hardware to solutions. The crew explore the crucial role of education and incentivization and shed light on exciting creative strategies such as Formula One-themed gamification.
Since recording, this campaign has won silver for 'Best Channel Marketing Initiative' at the B2B Marketing Awards!
Tune in now: