---
title: "106 | Applying AI: Practical insights from a Tech Marketer"
description: Tune in to find out the latest about Generative AI, the ways B2B marketers can use it, and what the general feeling is among senior B2B marketers today.
---

[B2B Podcasts | Twogether ](https://www.wearetwogether.com/podcasts)

# [106 | Applying AI: Practical insights from a Tech Marketer](https://www.wearetwogether.com/podcasts/adapting-legacy-systems-with-ai)

 Written by [Jon Busby - CTO](https://www.wearetwogether.com/podcasts/author/jon-busby-cto) | Dec 19, 2023 12:36:28 PM

### Warning: this podcast contains some seriously interesting stuff.

Following on from last week, we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects.

This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. 

Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted.

And if that weren't enough, we also touch on:

- The biggest mistakes execs make when introducing new tech
- Why marketers should nurture their data-driven mindset

Tune in now, wherever you get your podcasts:

 

[View full post](https://www.wearetwogether.com/podcasts/adapting-legacy-systems-with-ai)

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