---
title: B2B Marketing  Blog | Twogether | Minaz Tejani - Executive Client Services Director
---

# B2B Marketing Blog

[![](https://www.wearetwogether.com/hubfs/1200x630-social-preview.jpg) ](https://www.wearetwogether.com/blog/meet-pretzl)

## [It’s the Journey — Not the Destination. With a Twist.](https://www.wearetwogether.com/blog/meet-pretzl)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Oct 22, 2025 10:00:16 AM

After 10 years at Twogether, I can reflect on our journey as an agency and how much the industry has...

[ Read more ](https://www.wearetwogether.com/blog/meet-pretzl)

[![](https://www.wearetwogether.com/hubfs/TWOM124-002-Blog%20post-option2.png) ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis)

[Brand](https://www.wearetwogether.com/blog/tag/brand), [Creative](https://www.wearetwogether.com/blog/tag/creative), [ABM](https://www.wearetwogether.com/blog/tag/abm), [Demand](https://www.wearetwogether.com/blog/tag/demand)

## [The energy crisis no one talks about in B2B](https://www.wearetwogether.com/blog/the-b2b-energy-crisis)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Apr 30, 2025 11:17:46 AM

Let’s talk about energy. Not the Red Bull-fuelled, triple-espresso type but the kind that flows thro...

[ Read more ](https://www.wearetwogether.com/blog/the-b2b-energy-crisis)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective)

[News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative), [ABM](https://www.wearetwogether.com/blog/tag/abm)

## [4 steps to make your ABM more empathetic (and effective)](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Feb 4, 2021 2:42:00 PM

We all love that feeling. It’s the buzz you get when someone surprises you with your favorite treats...

[ Read more ](https://www.wearetwogether.com/blog/4-steps-to-make-your-abm-more-empathetic-and-effective)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/your-abm-prospects-dont-trust-you-heres-why)

[News](https://www.wearetwogether.com/blog/tag/news), [ABM](https://www.wearetwogether.com/blog/tag/abm)

## [Your ABM prospects don’t trust you. Here’s why.](https://www.wearetwogether.com/blog/your-abm-prospects-dont-trust-you-heres-why)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Jan 6, 2021 2:42:00 PM

Their job titles? Tick. Their challenges? Tick. Personalization? Got it. So, what’s missing from you...

[ Read more ](https://www.wearetwogether.com/blog/your-abm-prospects-dont-trust-you-heres-why)

[![](https://www.wearetwogether.com/hubfs/Imported_Blog_Media/2000x1000-Nov-19-2021-09-32-10-37-AM-Oct-27-2022-08-44-19-5160-AM.png) ](https://www.wearetwogether.com/blog/rpm-in-abm)

[News](https://www.wearetwogether.com/blog/tag/news), [ABM](https://www.wearetwogether.com/blog/tag/abm), [Demand](https://www.wearetwogether.com/blog/tag/demand)

## [Putting more RPM in your ABM](https://www.wearetwogether.com/blog/rpm-in-abm)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Apr 4, 2019 2:34:00 PM

Sales and marketing, marketing and the agency, agency and sales, sales and the customer. These are a...

[ Read more ](https://www.wearetwogether.com/blog/rpm-in-abm)

[News](https://www.wearetwogether.com/blog/tag/news), [Creative](https://www.wearetwogether.com/blog/tag/creative)

## [A meaningful moment of tech](https://www.wearetwogether.com/blog/a-meaningful-moment-of-tech)

![Picture of Minaz Tejani - Executive Client Services Director](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Minaz Tejani - Executive Client Services Director](https://www.wearetwogether.com/blog/author/minaz-tejani-executive-client-services-director) 

 Dec 18, 2018 2:32:00 PM

So often in the world of tech marketing, we navigate our way through the labyrinth of features, bene...

[ Read more ](https://www.wearetwogether.com/blog/a-meaningful-moment-of-tech)

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